Why bold creative work needs ‘gut data’
While generative AI may help provide immediate ideas for challenger brands and their agencies, it’s unlikely to provide the creative…
Meeting of CEO Minds: A Melting of Thoughts
A happy confluence of thought leaders from heterogenous verticals congregating with a homogenous vision of making things better. View the video invite…
Timing Matters: Design the Day for Maximum Productivity
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that…
34 Predictions for Social Media Marketing in 2024
Can you believe that it’s now almost four years since we were all locked inside of our homes, eyeing the…
What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop…
In Search of Ingenuity
The quiet heroes of innovation do the little things that bring big ideas to life. Few people may recognize the…
For whom nothing is a tall order!
CTOX @ BrandKnew in Conversation with Bryan Stirewalt | MENA Financial Services Regulatory Leader |EYEnergy unleashed. Mindset unraveled. Watch CTOX here https://youtu.be/ukpewNxhb7E