They are the holy trinity of powerful brands we each admire (and this includes large companies, small companies, old companies, young startups, individuals, and even cities), the ones that defy the odds, defy trends, and outlast shifting marketplaces.
And right now, we are in the middle of the biggest shift any of us has likely experienced in this lifetime.
PULLING BACK THE CURTAIN ON BRANDING STRATEGIES
In this video, these are the 3 points I cover :
- STORYTELLING.
- EXPECTATIONS, and
- THE POWER OF IDEAS.
I cover techniques that explain how to build your brand from scratch, how to build a brand and fundamentals of brand strategy for growth, for success, and for business.
How are you using Storytelling, Expectations and the Power of Ideas to keep your brand relevant and meaningful during these everchanging times?
A 7-STEP ACTION PLAN TO IMPLEMENT RIGHT NOW
Here’s what to do starting now to uplevel your storytelling immediately:
- Look at the stories your industry’s talking about: the repetitive, overused, unoriginal ideas, pitches, and promises.
- Isolate what you’re going to share that’s different that educates, informs, and talks about that others in your industry are overlooking, or taking for granted.
- Figure out unique ways to convey this to the world: something distinct, unepxected, value-driven, and relatable as an extension of your audience’s values.
- Lean into this a LOT and provide this in an ongoing and continual series of posts. Don’t lose sight that is a long play and plant seeds for later harvesting.
- Get inventive.
- Be relentless.
- Look more closely into the comments and types of qustions that surface in the replies you get and use those to create more meaningful posts and content, and lastly, produce more than anyone else.
“The brand with the best story will win the hearts, minds, and business of those it serves.” David Brier
Would love to know your thoughts.
Please comment below.
I help entrepreneurs, CEOs, and business leaders exceed industry averages and rise above the noise. Want to know more? Let’s schedule a discovery call.
Tired of blending in and competing on price? I invite you to learn about my 9-week Brand Intervention Masterclass, click here.
And Now, The Inevitable Third-person Profile of Yours Truly
Bestselling author of #1 Amazon bestseller, Brand Intervention, and Google’s #1-ranked rebranding expert, my four decades of expertise have generated in excess of $4 billion in sales, transforming not only how brands are seen, but how they sell, how they negotiate, and how they lead and inspire their culture.
I’m honored to have received over 320 international awards including the rare honor of being presented the Presidential Ambassador for Global Entrepreneurship medallion.
I help CEOs guide their companies to the proven path for the future by carving out the dialog that impacts hearts and minds and opens eyes.
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Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: engage@groupisd.com or visit www.groupisd.com/story
