Social media is one of the best platforms to promote and create awareness about your business.
However, for your social media marketing campaigns to be successful, it’s important that you have a strong follower base.
While it’s difficult to grow your following fast, if you’re strategic, you can quickly create a loyal following that can not only help you gain more exposure but can also boost your conversions.
In today’s post, I’ll share five unstoppable ways to grow your social media following across different platforms. Let’s get started!
Post Humorous Content
Many marketers measure their social media marketing success in terms of the number of viral posts they create.
But it’s important to understand that your marketing goal should be more about creating posts that engage your audience. The best way of doing that is to post humorous content on your feed.
- Old Spice frequently uses humor on social media
Many businesses use humor to create engaging social media posts and gain effective results too. In fact, businesses that post humorous content can see a quick growth in their follower’s list just because of how engaging and entertaining such content is.
Besides, incorporating humor in your posts can give a human touch to your brand which is refreshing for your followers.
Refer-a-friend Giveaway
The next smart way to grow your social media following is to create refer-a-friend giveaways.
These giveaways are contests in which you encourage your visitors to participate by referring your business to a friend.
In return, you give away small gifts to your customers. You can offer a digital download, a small product from your brand, or a discount coupon. Just don’t forget to use a hashtag to gain more exposure.
Organizing giveaways can have great benefits for your business. Firstly, people tend to respond to such posts positively with the hope of getting a gift from you.
Secondly, it helps you create brand awareness. When people learn about you they tend to follow you, growing your follower’s list. And more followers mean more conversions too. Products like RafflePress can help you create giveaways easily and in no time at all.
Embed Social Media on Your Website
Another powerful way to grow your email list is to embed your social media profile on your website.
- A plugin will allow you to showcase social media posts right on your website
This will not only help you enhance the appearance of your website but will also help engage your audience and leverage social proof.
By displaying your social activities on your website you can let your audience know about your social media presence encouraging them to follow you right away. Another way that embedding social media on your website helps is by retaining people longer on your site. If they’re browsing your content on social media, they’re likely to get distracted and forget about your brand.
Embedding social media posts on your site allows you to cross-promote your content, reaching out to more audiences and securing more potential customers.
Be Consistent
One of the most effective ways of growing your social media followers is to be consistent. This should be maintained in several aspects like:
- Your posting schedule
- The voice and tone of your content
- In responding to comments
By being consistent on social channels you can strengthen your brand, increase credibility, and build reputation and trust among your followers. This will help you grow a loyal following and they might recommend your brand to others as well.
The best way to make consistency a habit is to create and adhere to a schedule. That way you won’t confuse your audience with inconsistent activities.
Use Relevant Hashtags
Another brilliant way to grow your social media followers is to use relevant hashtags whenever possible.
Hashtags make your content more easily discoverable. People tend to engage with your profile when they find you. If they like what you’re posting they are likely to take quick action and follow you immediately.
Instagram lets you use 30 hashtags per post. But you should use up to 11 hashtags for the best results. However, make sure that your hashtags are relevant.
You can also lookup for popular and trending hashtags and strategically use them in your content. To make them more relevant you can first find out which hashtag is trending and then create content around those hashtags.
That way you know that people are searching for those hashtags and your content will popup in their search results.
Over to You
The number of followers you have on social media can highly affect your business. Believe it or not, people do look at the number of followers you have. And for many, this number becomes the deciding factor on whether or not they want to follow you.
Having a large number of followers can increase your influence on social media. I hope the tips I have shared in this article will instantly help you expand your reach and grow your followers. Use them and give your social media marketing a boost today!
This article first appeared in www.business2community.com
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