Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an audio-driven campaign that shows how noise cancellation blocks out the outside world to offer deeper immersion into music.
The work from Grey London shows people engaging in high octane activities, whereupon they take a moment of silence to be swept away in their songs.
The campaign culminates in four 30-second videos, however, it is ‘Bliss’ that takes The Drum’s Ad of the Day for capturing the healing powers of music in the post work-out cool down. It is relatable and powerful, scored with an original soundtrack created by Oscar-nominated American pianist and composer Dustin O’Halloran.
The campaign looks to propel viewers with an evocative strapline: ‘However you feel, really feel’.
Other slots in the activation are called ‘Alive‘, ‘Hope‘, and ‘Young‘.
–
This article first appeared in www.thedrum.com
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: info@groupisd.com or visit www.groupisd.com
