TEN LESSONS FROM THE COMMUNICATION TRACK
From “hackvertising” and diversity to media consolidation and the power that creatives still have in agencies, Communications at Cannes Lions was where the big creative ideas took centre stage. And we’ve gathered up the biggest insights from the Track to inspire you.
It’s easy to download the insights from the festival if you want to use them in your own presentations. Simply click on the 
icon next to each video or click the link below each clip and then right click the media and select “save as” if prompted to.
icon next to each video or click the link below each clip and then right click the media and select “save as” if prompted to.1. HACK THE SYSTEM: “HACKVERTISING” DELIVERS $400M OF EARNED MEDIA FOR BURGER KING
Download Fernando Machado, Global Chief Marketing Officer at Burger King, speaking on stage during Burger King’s session “The Rise of Hackvertising”
2. DON’T LET THE ACCOUNTANTS MAKE YOU DO SH*T WORK
Download Per Pedersen, Global Creative Chairman at Grey, speaking on stage during Grey’s session “The Future Belongs to the Rule Breakers”
3. IT’S OFFICIAL! THERE IS HOPE FOR REAL NEWS…
Download Jon Sopel, North America Editor at BBC World News, and Ben Thompson, Presenter of Breakfast and Business Live for the BBC, speaking on stage during the BBC’s session “The BBC Debate: Are We All Doomed or is There Hope?”
…and brands can play their part too
4. CREATIVES CAN BE STRATEGISTS AND STRATEGISTS CAN BE CREATIVES
There should be no different departments or silos at a creative agency (according to one of the world’s most creative agencies)
Download Silla Levin, CEO for Forsman & Bodenfors, speaking during Forsman & Bodenfor’s session “How to be Human”
6. WIN BY USING NOVEL, SCALABLE IDEAS – THE KIND THAT NO ONE HAS EVER TRIED BEFORE
Download the Design Lions Grand Prix winner: “Trash Isles” by AMVBBDO for Plastic Oceans/LADBible
Download the Sustainable Development Goals Lions Grand Prix winner: “Palau Pledge” by Host/Havas for Palau Legacy Project
Download the Films Lions Grand Prix winner: “It’s a Tide Ad” by Saatchi & Saatchi for P&G
7. BRANDS CAN REPLACE GOVERNMENTS IN TAKING AN ETHICAL LEAD – AS NIKE DID IN AUSTRALIA…
Download Nike’s Outdoor Gold Lion winner “Nike Australian Marriage Equality Swoosh Vote”
Here’s why the jury thought it stood out among the work
Download Chris Garbutt, Chief Creative Officer for TBWA, speaking during the “Inside the Jury Room – Outdoor Lions” session
8. CREATIVITY ENABLES US TO SEE THE BIG PICTURE AND THAT CAN HELP TO MAKE THE WORLD A BETTER PLACE
Download Robert Wong, Vice President, Google Creative Lab at Google on stage during “What Creativity Can Do”
9. MEDIA CONSOLIDATION HAS ONLY JUST BEGUN…
Download Ken Auletta, Author and Writer, and Sir Martin Sorrell, Executive Chairman at S4 Capital, on stage during “Sir Martin Sorrell in Conversation with Ken Auletta”
10. CREATIVES: WAKE UP AND SEIZE MORE POWER
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This article first appeared in www.creativity.ascential.com
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