WATCH THE NEWEST ADS ON TV FROM NISSAN, BUD LIGHT, CAPTAIN MORGAN AND MORE

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Bud Light reveals what medieval punishment happens when one man asks for mead instead of its brew. Captain Morgan allows Adam Devine to join in the party, as he strikes a captain’s pose — with a barrel, just like the brand’s label. And Nissan puts the spotlight on two new faces in its latest Heisman House spot: a mascot named Pineapple Pirate and Heisman Trophy winner Baker Mayfield, who’s shown eating cheese off a cheese puff.

Today’s TV Ad Highlights

Data provided by iSpot.tv

Nissan: Heisman House: Pineapple [T1]

Premiered on: College Football Countdown, ESPN

Nissan data for the last 30 days

Impressions: 1,566,529,587 (4% of industry)

Est. TV Spend: $14,784,411 (3% of industry)

Attention Score: 87.99

Attention Index: 85 (15% more interruptions than avg.)

Bud Light: Pillory

Premiered on: NFL Football, NFL Network

Bud Light data for the last 30 days

Impressions: 1,374,942,461 (13% of industry)

Est. TV Spend: $21,108,806 (16% of industry)

Attention Score: 93.83

Attention Index: 108 (8% fewer interruptions than avg.)

Captain Morgan: Captain House Party With Adam Devine

Premiered on: MLB Baseball, MLB Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

AT&T Wireless: AT&T Innovations: Clock

Premiered on: Supernatural, CW

AT&T Wireless data for the last 30 days

Impressions: 1,342,629,239 (9% of industry)

Est. TV Spend: $27,840,201 (11% of industry)

Attention Score: 87.85

Attention Index: 102 (2% fewer interruptions than avg.)

Verizon: Test

Premiered on: CSI: Crime Scene Investigation, USA Network

Verizon data for the last 30 days

Impressions: 3,444,815,494 (22% of industry)

Est. TV Spend: $81,513,826 (31% of industry)

Attention Score: 88.71

Attention Index: 109 (9% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions – Total TV ad impressions delivered for the brand or spot.
Est. TV Spend РAmount spent on TV airings for the brand’s spots.
Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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This article first appeared in www.adage.com

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