THE NEXT GREAT (DIGITAL) EXTINCTION

As WIRED celebrates its 25th anniversary, the Whole Earth Catalog its 50th anniversary, and the Bauhaus its 100th anniversary, we’re in a modern Cambrian era, sorting through an explosion of technologies enabled by the internet that are the equivalent of the stunning evolutionary diversity that emerged some 500 million years ago. Just as in the Great Oxidation Event, in which early organisms that created the conditions for the explosion of diversity had to die out or find a new home in the mud on the ocean floor, the early cohort that set off the digital explosion is giving way to a new, more robust form of life. As Fred Turner describes in From Counterculture to Cyberculture, we can trace all of this back to the hippies in the 1960s and 1970s in San Francisco. They were the evolutionary precursor to the advanced life forms observable in the aftermath at Stoneman Douglas High School. Let me give you a first-hand account of how the hippies set off the Great Digitization Event.

Joi Ito is an Ideas contributor for WIRED, and his association with the magazine goes back to its inception. He is coauthor with Jeff Howe of Whiplash: How to Survive Our Faster Future and director of the MIT Media Lab.

Timothy Leary, a “high priest” of the hippie movement and New Age spirituality, adopted me as his godson when we met during his visit to Japan in 1990, and he connected me to the Mondo 2000 community that became my tribe. Mondo 2000 was at the hub of cultural and technological innovation at the time, and I have wonderful memories of raves advertising “free VR” and artist groups like Survival Research Labs that connected the hackers from the emerging Silicon Valley scene with Haight-Ashbury hippies.

I became one of the bridges between the Japanese techno scene and the San Francisco rave scene. Many raves in San Francisco happened in the then-gritty area south of Market Street, near Townsend and South Park. ToonTown, a rave producer, set up its offices (and living quarters) there, which attracted designers and others who worked in the rave business, such as Nick Philip, a British BMX’er and designer. Nick, who started out designing flyers for raves using photocopy machines and collages, created a clothing brand called Anarchic Adjustment, which I distributed in Japan and which William Gibson, Dee-Lite, and Timothy Leary wore. He began using computer graphics tools from companies like Silicon Graphics to create the artwork for T-shirts and posters.

In August 1992, Jane Metcalfe and Louis Rossetto rented a loft in the South Park area because they wanted to start a magazine to chronicle what had evolved from a counterculture into a powerful new culture built around hippie values, technology, and the new Libertarian movement. (In 1971, Louis had appeared on the cover of The New York Times Magazine as coauthor, with Stan Lehr, of “Libertarianism, The New Right Credo.”) When I met them, they had a desk and a 120-page laminated prototype for what would become WIRED. Nicholas Negroponte, who had cofounded the MIT Media Lab in 1985, was backing Jane and Louis financially. The founding executive editor of WIRED was Kevin Kelly, who was formerly one of the editors of the Whole Earth Catalog. I got involved as a contributing editor. I didn’t write articles at the time, but made my debut in the media in the third issue² of WIRED, mentioned as a kid addicted to MMORPGs in an article by Howard Rheingold. Brian Behlendorf, who ran the SFRaves mailing list, announcing and talking about the SF rave scene, became the webmaster of HotWired, a groundbreaking exploration of the new medium of the Web.

WIRED came along just as the internet and the technology around it really began to morph into something much bigger than a science fiction fantasy, in other words, on the cusp of the GDE. The magazine tapped into the design talent around South Park, literally connecting to the design and development shop Cyborganic, with ethernet cables strung inside of the building where they shared a T1 line. It embraced the post-psychedelic design and computer graphics that distinguished the rave community and established its own distinct look that bled over into the advertisements in the magazine, like one Nick Philip designed for Absolut, with the most impact coming from people such as Barbara Kuhr and Erik Adigard.

Before long, vice president Al Gore started talking about the internet as the Next Big Thing—I remember Jane excitedly telling me he had a whole box of first issues at Blair House. In 1996, a lyricist for the Grateful Dead, John Perry Barlow, wrote the hippie-inspired, libertarian-fueled manifesto “A Declaration of the Independence of Cyberspace,” which in many ways marked a pivotal moment where the dog catches the car and Silicon Valley emerges from the subculture and begins the dotcom boom. WIRED became a global symbol of the dramatic transformation headquartered in Silicon Valley that made consumers lust and struck fear in established businesses around the world.

The world also began to go through something like the Cambrian Explosion, as the internet lowered the cost of collaboration and invention to nearly zero, creating an explosion of new ideas and products. Meanwhile the culture also began to shift away from its roots in the hippie movement and the cyberpunk-rave thing. Today, much of the carefree, welcoming early sensibility of the movement has given way to Singularity’s obsession with exponential growth. Timothy Leary and his famous “Question authority and think for yourself” and “Turn on, tune in, drop out” have turned from an aspirational call to a systematic destruction of our institutions and Silicon Valley startups disrupting traditional companies.

This flourishing of technoculture had and continues to have a broad impact on business and society. People, companies, organizations, and communities that didn’t adapt started struggling to stay alive and either died, like many of the anaerobic bacteria, or retreated to the equivalent of the bottom of the ocean, where anaerobic bacteria hide in the post-oxygen world—taxi companies protected against Uber by governments; paywalled Elsevier protected by the conservative nature of academic publishing; and the pirate cassette tape business in North Korea, for example.

Legacy businesses have been disintermediated by the rise of companies built around the internet which have, within a very short period, exerted dominion over the world. This is the GDE, and it reminds me of nothing so much as the GOE in its impact and implications. As our modern dinosaurs crash down around us, I sometimes wonder what kind of humans will eventually walk out of this epic transformation. Trump and the populism that’s rampaging around the world today, marked by xenophobia, racism, sexism, and rising inequality, is greatly amplified by the forces the GDE has unleashed. For someone like me who saw the power of connection build a vibrant, technologically meshed ecosystem distinguished by peace, love, and understanding, the polarization and hatred empowered by the internet today is like watching your baby turning into the little girl in The Exorcist.

Nonetheless, the same tools of post-internet collective action that fueled Trump and #gamergate also gave the kids from Stoneman Douglas High School in Parkland, Florida, the tools they needed to inspire students at some 3,800 schools across the country to walk out in protest over lax gun regulations, and to push stores like Dick’s Sporting Goods to stop selling guns. That sustains my hope. I see the #MeToo and Time’s Up movements also using new versions of the same methods to begin the long path to ending centuries of patriarchal power. Just as the photosynthesis used by plants that feeds most life on Earth is a direct descendant from the original cyanobacteria that caused the extinction event, the tools being used to spread progressive social change are derivatives of many of the tools that Trump and #gamergate have used.

The hippie culture that drove the rise of the GDE failed to completely fulfill the promise of new technology, but those anaerobic hippies did leave Gen Z a whole new set of tools to deploy. The new generation are the warm-blooded mammals able to thrive in an environment no longer appropriate for their cold-blooded ancestors. My generation and the hippies are the anaerobic bacteria heading toward the mud.