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The Ad Platform: Reaching Professionals on LinkedIn

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By on Advertising

LinkedIn is different from other social networks. Its professional focus and business-minded audience make it attractive to B2B advertisers as well as many B2C categories. eMarketer principal analyst Jillian Ryan joins host Nicole Perrin to talk about how much US advertisers will spend on LinkedIn this year, and why.

US LinkedIn Ad Revenues, 2017-2021 (billions and % change)

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This article first appeared in www.emarketer.com

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