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The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising

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The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.

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This article first appeared in  www.emarketer.com

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Nicole Perrin

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