Bohn to Persuade

0
Above right: Vanessa Bohns

Vanessa Bohns is a social psychologist, an award-winning researcher and teacher, and a professor of organizational behavior at Cornell University. She contributes regularly to leading publications including New York Times, Wall Street Journal, and Harvard Business Review, and her research has been published in top academic journals in psychology, management, and law, and featured by the Wall Street Journal, New York TimesEconomist, and NPR’s Hidden Brain.

Here in this stimulating conversation with Suresh DinakaranManaging EditorBrandKnew(published by branding agency ISD Global), Vanessa makes a solid case for all the under confident communities out there and inspires them to believe that they have more influence over others than they think. Vanessa’s new book You Have More Influence Than You Think is refreshing, questions, motivates, debunks some myths and provides valid research based insights to encourage a new line of thinking.Watch the interview..

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: engage@groupisd.com or visit www.groupisd.com/story

About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at Dubai headquartered branding agency ISD GlobalManaging Editor of BrandKnew and FounderWeeklileaks. Feedback welcome at suresh@groupisd.com

Comments are closed.