Nathalie Nahai is an international speaker, consultant and author of two books: the recently published Business Unusual, and business best-seller Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages.Here in this freewheeling conversation with Suresh Dinakaran, Managing Editor, BrandKnew(published by branding agency ISD Global), Nathalie brings to might her vast reservoir of wisdom and insights straddling the intersection between persuasive technology, ethics and the psychology of online behaviour. Nathalie’s new book Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience is pathbreaking, purposefully provocative and draws from cutting-edge research and real-world case studies, helping discover how to communicate your values and develop a future-proof brand that people believe in. Watch the interview here
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: engage@groupisd.com or visit www.groupisd.com/story
