Fandom has entered the mainstream and the hype is real. But fans expect more from brands than promotional marketing—they crave authentic experiences.
In this video, Alexys Coronel, head of U.S. entertainment and telecommunications at Amazon Ads, discusses three ways brands can get involved with fan communities, including real-life examples of great activations. Watch to learn how to embrace and be embraced by an already passionate audience.
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This article first appeared in adweek.com
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