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Marketers need to pay attention to attention
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in media planning, says Professor Karen…
The Key to Unlocking the Hearts and Minds of Your Customers
Our culture, and every modern culture since the Age of Enlightenment, praises reason above all else. Reason and logic became…
Quiz of the year: 2020
1 Lyrical genius Snoop Dogg starred in Just Eat’s “Did somebody say Just Eat” ad by McCann London, in which…
TikTok 2020: The Most Viral Videos of the Year
This 2020 we have witnessed astonishing growth of video TikTok app. The lockdowns from the pandemic made millions of people download the Chinese…
How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to hybrid online and offline events…
Car buying in 2030
In this video, three McKinsey partners describe how the experience of purchasing an automobile might change in the coming decade—and…
BrandKnew in Conversation with Dr Gad Saad
He wears multiple hats. And certainly has the gift of the gad..err gab! Professor, behavioural scientist and author Dr Gad Saad engages in a freewheeling,…
