If creativity is future-proof, there is no better storyteller than Beat Kaspar Baudenbacher to wave that flag.
Beat(pronounced as Bay Yacht) is the Co-founder and Chief Creative Officer of loyalkaspar, an agency that helps brands connect withaudiences through the purposeful union of strategic insight and creative ingenuity.
He recently published his first book ‘ Somewhere Yes ‘ and that promises to be a riveting read for design professionals, brand guardians and creative professionals nudging them to challenge and question what branding is, how it works, and, ultimately, if it has the capacity to help our culture recover from its recent dystopian trajectory.
BrandKnew, published by branding agency ISD Global, had a freewheeling straight off the bat conversation with Beat and what followed was inspiring and uplifting. Watch Beat in long form dialogue with Suresh Dinakaran, Managing Editor, BrandKnew here..
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