35 Years. Three and a half decades. That’s more than a lifetime. Especially in a high intensity, creatively volatile and brutally competitive industry like entertainment.
To be at the leading edge of live entertainment, spanning multiple continents, engaging the most magnificent talent from the sub-continent that has graced our planet and to do that consistently while clocking over 1000 live shows is enough and more testimony to the visionary zeal and unbridled passion of Salman Ahmed, Founder of PME (Portfolio Managing Events).
Shakespeare had mentioned that ” all the world’s a stage “- and Salman and PME is a living testament of that. Be it conceptualizing bespoke live events and concerts for the Royalty King Charles, the UN General Assembly in New York, the Norwegian Nobel Committee and Nobel Peace Prize Laureates or envisioning breathtaking concert experiences with iconic talents like Rahat Fateh Ali Khan, Sonu Nigam, Arijit Singh, Atif Aslam, Sunidhi Chauhan, Salim Suleiman etc. across the globe be it Dubai or Toronto, Auckland or Abu Dhabi, New York or London, PME’s core competence of Production | Management & Execution delivers flawless, unparalleled heartwarming experiences for patrons and sponsors alike. With professionally managed teams in 6 continents, PME has been at the forefront of entertaining and delighting the vast diaspora of South Asian audiences across the world over the last almost thirty-five years.
PME’s ” Zaroori Tha ” initiative (launched at the IIFA Awards in Tampa Bay Florida in 2014), with the legendary Rahat Fateh Ali Khan is now part of folklore. Produced by Salman Ahmed along with Gauhar Khan, Kushal Tandon, Ustad Rahat Fateh Ali Khan and directed by Rahul Sud. Licensed and partnered with Universal Music. Recently, the song surpassed over a billion views on YouTube, a world first for a unique initiative championed by PME. Dreaming, Delivering & Delighting audiences is the lifeblood that motivates and spurs PME onwards and upwards to greater heights.
The business of entertainment has only inspired Salman Ahmed, Founder of PME to be very sensitive to the needs of the underprivileged and underrepresented. Firm in the belief that everyone deserves their due share of dignity and self-respect, SA Cares (Salman Ahmed Cares), the Philanthropy Arm of PME has touched many a life meaningfully through initiatives with the likes of the British Asian Trust, University of Oxford, WWF, Mukul Madhav Foundation, Barnardo’s and Shaukat Khanum Memorial Cancer Hospital and Research Centre.
Apart from being a multi-faceted dynamic personality, Salman Ahmed is a fantastic host and takes the mantle of regaling audiences with his sense of repartee, comic timing, and a clear understanding of the audience’s pulse. His love for the audience is exemplified in his interaction with them.Salman hosts all the shows that PME delivers across the globe.
The future beckons and PME is highly energized to ensure that they are unstoppable. After all, daring to dream big and deliver better is part of the PME DNA. In a couple of days from now (On November 4th), PME is putting together a spectacular show in conjunction with the Qatar FIFA World Cup at the spectacular Lusail Stadium in Doha, Qatar involving Rahat Fateh Ali Khan, Sunidhi Chauhan and Salim Suleiman. With tickets for the show selling on FIFA.com and first day sales surpassing the 10,000 tickets milestone, and over 50,000 tickets sold until now, it is indeed a fitting commentary on the pedigree and goodwill that PME has deservedly earned over its lifetime.
Yes, all the world’s a stage and the show must go on. And PME will be there to deliver the magic, again and again.
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