Advertising
In the season 1 finale of our Tagline podcast, we look at Procter & Gamble’s powerful trilogy of spots about…
Turns out, some advertisers will walk their talk on behaving ethically — to a point. Sure, we’ve been here before,…
Attention matters, argues Faris Yakob, but using it to its full potential is a case of balancing fast and slow…
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But…
Since I’ve been working more and more with Amazon Advertising for a wide spectrum of authors, I’m thinking that will…
The future is more embedded technology that turns video into ads With in-video clickable purchasing, the entire transaction takes place…
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency…
Take a deeper look at the real stories and key moments that led to Lion-winning work that pushed society, business…
The pandemic has changed the rules for everything, including marketing. Never has the brand message or the way it is…
Despite efforts from ad regulators to stamp it out, ‘sneaky sexism’ still persists. In the same week we celebrate International…