Advertising
Justin Singh is the Founder and CEO of “Outdoor Inspection Services” (OIS), a business intelligence platform currently operating in the…
Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads and consumer spending. Mobile app…
Disinfectant brand’s latest ad sparked caustic reaction, but will it boost or blight the brand? Clockwise from top left: Tate,…
As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected…
Luxury brands that use less abstract and more concrete forms of print advertising may see a higher willingness to pay…
More needs to be done to capture and represent Asian culture in advertising images, with consumers expecting companies to do…
Today, on what would have been Kobe Bryant’s 42nd birthday, Nike pays tribute to the basketball legend in a short film from…
Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that…
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample of that stench is wafting…
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large clients are now very attracted…