Advertising
Gaming has always been valuable, but underutilized by advertisers — until now. Fortnite reinvigorated casual gaming for a variety of audiences, and…
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun 3, 2020 Bob Liodice, president…
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years ago, and to mark the…
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5, TBWA, Wieden+Kennedy, and more are…
Does The World Need A New Advertising Agency Podcast? The big question… Should an advertising agency create and publish a…
Agency Network: Wunderman Thompson Published/Aired: May 2020 Posted: May 21, 2020 https://youtu.be/pwZHZuCQlO0 In Italy, the time of total confinement has ended, and we…
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has found success with a hybrid…
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp up digital advertising? Don’t look…
The disgrace of online advertising reached some kind of wretched crescendo this week as a report emerged detailing how advertisers…
Plus: good news for Shopify, and a political attack ad goes viral with a little help from its target Shopify’s…