Advertising
Across the industry, as everyone scrambles to figure out new ways of working, one more quintessential part of agency life…
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here is my educated take on…
The Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two…
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got educated at Saatchi & Saatchi…
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic Committee agreed to postpone the Tokyo…
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start to see the transformation happening…
The great Mark Ritson had an interesting piece in UK-based Marketing Week this week about the elements in video spots that make…
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.…
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it attractive to B2B advertisers as…
Far too often, retailers think that consumer buying is randomized. That certain products appeal to certain customers and that a…