Advertising
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’ love of OTT streaming services,…
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election is still more than 18…
Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not…
At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing…
A new year brings a new stream of advertising complaints for the Ad Standards Community Panel to asses, some of…
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple 2+2=4 answers. Solutions to marketing…
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around awareness for diversity and inclusion…
Google’s display advertising is deploying AI in a way that allows it to tailor messages based on the content of…
What makes a theatre production great is what makes a brand great. This shouldn’t be surprising: strong brands are expressions…
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness For PPC marketers judged on generating a…