Advertising
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for media, but more is a…
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old Spice Fresher Collection. The new campaign…
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday with a two-minute web video,…
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The Best Men Can Be,” may have…
Broadcast TV needs to rethink its own sales approach if it is to effectively counter the challenges to its budgets…
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine publisher unveiled a five-year modernization plan focused…
Marketing has a ‘ghosting’ problem Two months ago, staffing firm Aquent Studios was working with an ad agency client to…
Do you need to spend more on an advertisement for it to be effective? At a time when TV networks…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.…
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers…