Advertising
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on its platform. The list reflects…
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast of 6.4% Smaller and newer…
A young agency planner recently started a new job. As part of her “welcome kit,” the planner, who declined to…
Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare For many in urban areas, driving through…
Calvin Klein will exit print in February and focus on a digital-first media strategy. So long print. Magazine publishers have been…
Pausing in the modern media world? The media business moves and distractions don’t stop. But consumers might. In this environment, Hulu…
In the latest episode of “Behind the Numbers,” analyst Nicole Perrin joins us in the studio to discuss consumer attitudes…
Bacardi rum has teamed with red-hot actor/director Michael B. Jordan on a digital short that promotes the brand’s premium collection. Titled, ‘The Angel’s…
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to hire people who can navigate Amazon’s…
This holiday season is so fraught with political divisiveness, immigration crises and natural disasters, that Santa Claus has joined the…