Advertising
World-leading drinks company Diageo has launched a marketing campaign for its Roe & Co blended Irish whiskey brand that is…
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really have the stomach for when…
Social media marketing agencies and platforms weigh in on Facebook’s plan to further monetize its encrypted messaging app. In August,…
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things in person with our friends,…
The risk of millions of dollars in fines adds a new flashpoint to brands’ relations with shops New data privacy…
Digital advertising is experiencing a new resurgence, thanks to the uptick in streaming services. It is expected to account for…
It comes as no surprise that Marla Kaplowitz is not a fan of the trend among brands to bring agency…
He didn’t guarantee any championships, but look how that played out Just before LeBron James made his debut with the L.A.…
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly, then Walmart is trying to…
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.…