Advertising
Advertisers are accustomed to guiding prospects through the traditional marketing AIDA (attention, interest, desire and action) funnel by using multiple…
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins, its potential for verifying banking…
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare organizations could learn from it.…
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction? According to neuroscientist Haydn Northover,…
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company…
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State of In-House Agencies,” a whopping…
Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game of Thrones. The drinks brand…
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start to see the transformation happening…
The WE Communications survey includes insights from 27,000 global participants. Innovation meets ethics. This year is similar to 2017 in…
In the good old days of early 2017, the advertising world was abuzz with the fact that digital ad spending…