Advertising
Why Marketers Use AI For Audience Targeting There are many ways that marketers can use artificial intelligence (AI), but so…
The ad business today is far from what it once was. The traditional patterns of promoting products have drastically changed…
Advertisers are beginning to explore the possibilities of technologies that identify the content of images and videos. Ad relevancy is…
Amazon wants to leave marketers without doubt that its ads are better than those of its rivals at driving sales…
In the dark ages of the SEO era, when bloggers and webmasters were still familiarizing themselves with the process and…
Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second Six-second ads on broadcast and network TV…
Advertisers’ love affair with all things blockchain may be cooling as they realize the technology’s potential to bring integrity back…
As digital media finally overtakes traditional media in terms of revenue, ad agencies need to reconsider how they approach nearly…
Amazon is known to millions as a Whole Foods-acquiring, on-demand Cloud-providing, industry-disrupting juggernaut. And although it’s not as well known…
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by data and digital, demands planners…