Advertising
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of hope: The platform saw a…
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go, a cheaper, wireless version of…
On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of a major national advertising campaign…
WHY THE CHICAGO SUN-TIMES WENT BLANK ON ITS COVER In case you want to challenge yourself, before finding out what…
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping to destroy creativity in advertising.”…
Advertising agencies are under pressure to change archaic and inefficient elements of their business models IN BUILDING the world’s largest…
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course, in 1859…
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a mighty cultural force, is not…
‘How you feel matters more than how you look,’ new ad says Snapchat has an awareness problem. While just about…
A client and their agency should be like business partners, says Graeme Sanford, with each party committed to the success…