Advertising
Google is introducing new playable ads inside other games. It’s an ad-Inception. Google is introducing a new type of mobile…
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the creative director of the infamous…
In the 2017 Forbes survey of Top 10 Big Companies Millennials Want To Work For, The Walt Disney Company was the…
Partnering with Google, the Common Ground initiative has launched a global campaign that will support the Sustainable Development Goals. It…
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting. But YouTube would like…
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying clothes ahead of the weekend;…
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the hopes of turning avid listeners…
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly…
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to creative output. Marc Pritchard has…
Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band together to run in unison…