Advertising
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey sought to understand consumer sentiment…
IPG Finds Increased Viewability Boosts Performance, Calls It ‘Table Stakes’ Interpublic, which has been leading a charge that the ad…
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession with brand safety is at…
Mid-way through Campaign’s audience with Publicis Groupe’s Maurice Lévy a heavily French-accented voice exclaims, “Now it is time for the…
Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an audio-driven campaign that shows how…
Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy,…
To tackle their biggest jobs, the cofounders of Joan embrace roughness, naivety, and curiosity. In the advertising world, creatives are…
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started in filmmaking—stay ahead of industry…
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s a pastime enjoyed by many—shopping…
TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the…