YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai and Gillette making the top three spots.
Six of the top 10 most-viewed ads were created for the Super Bowl with YouTube using the exercise to highlight how brand marketers can use the site to extend the return on investment for the multi-million dollar spend they invest during the global sporting event.
The most watched ad on YouTube was Amazon’s star-studded ‘Not Everything Makes the Cut’ spot, created by ad agency Lucky Generals with media buying handled by Rufus.
This was followed by Hyundai USA’s Super Bowl spot and Procter & Gamble’s divisive ad for shaving brand Gillette, which encouraged men to fight against toxic masculinity.
The total watch time for all videos on the top 10 list was around 275m minutes, with the total number of views coming in at roughly 230m.
You can watch the top 10 ads below.
1. Amazon: Not Everything Makes the Cut
Ad Agency: Lucky Generals
Media Agency: Rufus
Total Views: 39.5m
2. Hyundai USA: The Elevator
Ad Agency: Innocean
Media Agency: Canvas Worldwide
Total Views: 38.9m
3. Gillette: We Believe – The Best Men Can Be
Ad Agency: Grey
Total Views: 32.8m
4. Apple: Introducing iPhone 11
Ad Agency: Apple
Media Agency: OMD
Total Views: 31.8m
5. Bosch Global: #LikeABosch
Ad Agency: Jung Von Matt
Media Agency: OMD Hamburg
Total Views: 23.3m
6. Doritos: Chance the Rapper x Backstreet Boys
Ad Agency: Goodby, Silverstein & Partners
Media Agency: OMD
Total Views: 16.7m
7. Audi USA: Science Fair
Ad Agency: M/H VCCP
Media Agency: PHD
Total Views: 14.8m
8. Stella Artois: Change Up The Usual
Ad Agency: Mother New York
Media Agency: Dentsu
Total Views: 13.9m
9. Nike: Dream Crazier
Ad Agency: Wieden & Kennedy
Media Agency: Publicis Sapient
Total Views: 11.1m
10. NFL: The 100-Year Game
Ad Agency: 72andSunny
Media Agency: Havas
Total Views: 7.3m
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This article first appeared in www.thedrum.com
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