Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
Author ALEXANDRA BRUELL
Marketers Push Agencies to Shoulder More Liability for Data Breaches
The risk of millions of dollars in fines adds a new flashpoint to brands’ relations…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…