How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Author ALEXANDER LEE
How a game development company wants to support the ‘future of marketing’ with content creators
As game developers realize the marketing potential of individual content creators, they are investing in…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…