Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
Author Allen Weiss
Allen Weiss
Allen Weiss is the founder of MarketingProfs. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the Director of Mindful USC.
Proving Marketing to Execs (Part 2): Marketing’s Language Problem
Marketers frequently talk about “quality,” “value,” “strategy,” “performance,” “reputation,” “position,” and “branding”—all of them important…