Brand voice: 3 steps to success
The most memorable brands, from Apple to Geico, are ones that have a clear and…
Author Ambreen Ali
Ambreen Ali
Ambreen Ali edits SmartBrief newsletters on interactive advertising, social business, mobile marketing and other topics. Before joining SmartBrief, she worked as a reporter covering technology policy and lobbying for CQ Roll Call. She holds a master's degree in new media journalism from Northwestern's Medill School and has also worked for Bloomberg and AFP, while based in New Delhi. Her work has appeared in numerous publications including Washington Post's Express, the Seattle Post-Intelligencer, and Ozy.com.
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