The cost-of-living crunch: what it means for marketing, and what to do next
2022 was always going to be a difficult year as the after-effects of the pandemic…
Author Anna Hamill
CMO Conversations: Matt Bushby, UK Marketing Director, Just Eat
Just Eat, a food delivery app, is one of the UK’s fastest growing brands. Matt…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Why traditional media still matters: Birds Eye Marketing Director, Steve Challouma
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Steve Challouma – Marketing Director at Bird’s…
Keith Weed on his successes and failures at Unilever
Unilever’s outgoing Chief Marketing & Communications Officer tells WARC’s Anna Hamill the Unilever campaign he…