The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits…
Author Ayaz Nanji
Ayaz Nanji
Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.
Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts.…
Measuring Customer LTV: Marketers’ Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or…
B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
How to Influence B2B Buyers’ Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer’s full…
Email Design Best-Practices [Infographic]
What are the keys to creating a successful email campaign? According to a recent infographic…
Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, research covered in…
A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most videos created by businesses are less than two-minutes long, according to recent research from Vidyard and Demand Metric. The…
What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine…