Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type…
Author Ayaz Nanji
Ayaz Nanji
Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.
B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics,…
20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that 70% of marketers say they are actively investing in content marketing?…
126 Successful Businesses Started in Tough Economic Times [Infographic]
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad…
Nine Tips for Creating SEO-Friendly Content [Infographic]
Most marketers are well aware that search-friendly content can help boost traffic, engagement, conversions, and…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
Seven Typography Design Trends for 2021 [Infographic]
What’s old will be new again in typography during 2021. The Word Counter predicts that classic…
How to Perform a Social Media Competitive Analysis
In social media, a little spying on your competitors can go a long way. A…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to…