2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research…
Author Ayaz Nanji
Ayaz Nanji
Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media…
The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible…
This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
Which phrases in headlines are most effective in encouraging people to engage with articles on…
What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony…
Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an…