What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…
Author Ayaz Nanji
Ayaz Nanji
Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.
More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
The State of Healthcare Content Marketing in 2017
Most hospitals/health systems are engaging in content marketing but many are finding it to be…
The 20 Most Visible Sites on Google Search Results
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. The…
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
The Most Shared Brand Blog Posts: Length, Language, and Title Trends
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social…
The Most Annoying Things Brands Do on Social Media
Consumers say posting too often is the most annoying thing that brands do on social…