Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…
Author Barry Levine
Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab.
The newest Forrester Wave on social listening platforms expresses disappointment in the category
The report says there are too few differentiators and not enough integrated use of the…
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where…
Out-of-home ads experimenting with consumer interaction
Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards…
Marketers value AI but are not using it yet
Demandbase survey: Marketers sure like them some AI Once upon a time, we writers would…
The mobile wallet could grow up to become a real marketing channel
Here are some of the hidden strengths of this keeper of coupons, credit cards and…
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally profiled marketing destination. You’re already…
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and…