What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
Author Beth Rimbey
The Strategic Importance of Empathy
The key to dealing with difficult people is learning to widen your perspective. Misunderstandings and…
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…