Advertising virtue
In Skin in the Game: Hidden Asymmetries in Daily Life, Nassim Nicholas Taleb comes down…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
Choice Architecture, Decision Making & the Miracle on the Hudson!
Where were you on January 15, 2009? Let’s journey back in time. The world was…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
The best automotive design of 2022
An EV pickup truck built for adventure, with a flashlight, a portable Bluetooth speaker, and…
How to ensure more effective creative advertising gets delivered
Great creative is the second biggest driver of advertising profitability. When it comes to the…
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. This…
GOOGLE LIES, NOBODY CARES
ACT I: It’s 2020. Google is starting to feel uneasy about the outrageous amount of spying…
Irreplaceable
When Beyoncé’s seventh solo album, Renaissance, arrives in a few days, we will find out…
WEEKlileaks: The Magnificent Seven
Welcome to Weeklileaks: a series of (not so carefully) curated observations unearthed over the last…
Excellence is a habit and the ExceLENS Awards is becoming a movement!
Over 39,000 submissions from across 7000+ participants, cutting across the region and beyond. 15 Categories including People, Automobile, Street, Food, Architecture,…