How Social Media Firms Moderate Their Content
Content moderation is a delicate balancing act for social media platforms trying to grow their…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
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Mustafa Moussa is the Chief Marketing Officer of Al Safi Danone in the Middle East,…
Transforming A Brand With Inspiration And Martech
Starting The New Year Off Right: Understanding The Role Of MarTech And AI In The…
Media must grow trust, not just debunk facts
New research published in the Harvard Kennedy School of Government’s Misinformation Review argues that news…
Falling Flat: Why Startups Need Hierarchical Structure
Wharton management professor Saerom (Ronnie) Lee has a word of warning for aspiring entrepreneurs who envision an…
Tim Cook’s secret sauce
There will be case studies, books, documentaries about Apple under Tim Cook, but right now…
CES 2022 Highlights: 83 Glimpses of the Future From Tech’s Big Show
The WIRED Gear team covered CES remotely this year. Here’s our list of over 80…
AR ads deliver uplift in emotional engagement and immersion
Augmented reality (AR) advertising experiences command continuous high attention, compared to traditional advertising experiences which…
How Big Companies Can Cultivate Intrapreneurs
The following article was written by Scott Snyder, a senior fellow at Wharton’s Mack Institute…
How D2C brands are diversifying consumer experience to disrupt the retail industry
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022,…