Passion Capital
What separates the men from the boys? The great brands from the average ones. The World’s…
Author BrandKnew
BrandKnew
BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.
Corona, ‘Unfilter Mexico’
GUT Mexico and Corona urge the film industry to abandon the negative portrayal of Mexico through the long-standing use of…
Inspiration for Brands
Ideas and inspiration are all around us. It’s the sense of observation and openness that…
Knew Thinking. Knew Possibilities
When you wear a new lens and begin to re-imagine, in a lot of cases,…
Ten Songs to Untense This Summer
Put on your noise cancelling headset. As the heat is on, stay cool with these…
Ready To Bet On The Yet To Be Born Beta Generation?
Generation Beta will be born from 2025 to 2040. Generation Beta’s social interactions may lean towards more artificial concepts. They…
Maïssane Design Awards 2023: Celebrating Design Excellence in the UAE
The much-anticipated Maïssane Design Awards 2023 is set to commemorate the UAE’s most inventive and…
Creativity is future proof
The more the uncertainty, the greater the clarion call for creativity. Creativity’s biggest propellant is uncertainty. The call to…
UFP(Unique Feelings Proposition) > USP (Unique Selling Proposition)
Ever since we can remember, marketing has focused on the USP, the unique selling proposition, and the product’s/service’s…
Brand Storytelling to Brand Story Living
Storyliving is the opportunity for brands to start a dialogue with their community. People demand authentic and unique…