Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
Author Brielle Jaekel
Brielle Jaekel
Brielle Jaekel is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York.
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…
Strong followings on Instagram produces brands’ seamless transition to Stories
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…
The first, real time , mobile connective digital billboard
JetBlue fuses social media, real-time data via interactive billboard JetBlue Airways is the first brand…
Marketing: An Honest Approach
Honest Tea’s recipe for social media success depends on honest confessions Iced tea brand Honest…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…