Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…
Author Carolyn McMaster
Carolyn McMaster
Carolyn McMaster is a principal of Thinkshift Communications, which helps sustainable businesses, social enterprises, and cleantech companies boost brand value through compelling brand stories and thought leadership positioning. Thinkshift is a Certified B Corp.