Understanding Your Content Marketing Goals Before Setting Metrics
It’s much easier to start a journey if you know where you’re going—and much more…
Author Claudine Bianchi
Claudine Bianchi
Claudine Bianchi is the founder, CMO, and chief product officer at Crescendo Content Marketing, a system for scaling the content creation process and deriving actionable insights into how content is driving engagement and revenue. She has 20+ years of management experience in B2B technology marketing.