Be consistent to inspire trust
To get employees and customers to trust us, we need to be consistent in what…
Author Denise Lee Yohn
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
Customer centricity: What is it really and how do you get it?
Many companies are trying to become customer-centric because customer centricity has been shown to lower…
How Levi’s Became a Brand With Staying Power
In our consumer culture of shiny-new-object syndrome, it is increasingly unlikely that a brand will survive—much less…