Digital & Social December 31, 2020 0 How 2020 killed the Instagram brand This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
Digital & Social February 25, 2019 0 Why video is still the best investment for digital publishers Today, video is recognized as the most important medium for viewer engagement and retainment. And,…
Advertising November 28, 2018 0 ‘No one wants full transparency’: Candid thoughts of ad buyers Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…
Marketing September 22, 2016 0 Content and Engagement What Coca-Cola has learned from publishers In 2013, Coca-Cola took a risk: It replaced…