The Tyranny of Choice
Brand managers all over the world spent a lot of time and energy developing strategies…
Author Dilip Soman
Dilip Soman
Dilip Soman is a Professor of Marketing at the University of Toronto and the author of The Last Mile: Creating Social and Economic Value from Behavioral Insights (UTP). The Last Mile Book can be purchjased online at http://www.utppublishing.com/The-Last-Mile-Creating-Social-and-Economic-Value-from-Behavioral-Insights.html