Distilling Authenticity: Whiskey Drinkers Find Outsourcing Hard to Swallow
Brands of all kinds that want to appear authentic must show consumers a genuine investment…
Brands of all kinds that want to appear authentic must show consumers a genuine investment…
People find digital music, books, and games more convenient — but think physical goods should…
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
Diverse corporate cultures are good, but the best encourage workers to embrace the diversity of…
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…